Thanks for reading TD! Note that the items listed are a mixture. Clay has shaped creative projects with History, Lifetime, Comcast and Papa John's Pizza. That included a telephone number, name and photo. I have two sites, one for my automotive photography and one for personal work and I am still in the process of building both so I will be using some of the tips above! Unfortunately, these Attorneys are much in demand and regularly move from one firm to the next, taking their clients with them. You want to ensure that you havent missed anything. :::) It's only a gateway. When you need a muffler replaced, do they list their prices on their site? The other thing that truly drives fashion editors nuts is when you show the same outfit more than once in a story, there is no reason to show 3 photos of the same outfit, pick the best one and thats it. Companies face two big challenges when creating a website SWOT analysis. I can give a real example of this relating to the Wiltshire Farm Foods website. A discovery phase can lead to lots of information. Great read brother! ecological factors barriers socialworkhelper influencing four swhelper theories suggests interact extending If you're not a "coder" and looking to add additional CSS customization to your new SmugMug site, check out my friends at Fastline Media. I just recently simplified my website and moved everything to only one single scrollable page which works perfectly. I also share updates about my content regularly on Facebook, LinkedIn and Twitter. It's great but I'm afraid I might be moving away from it soon due to the fact you have to pay separate for each site you want. Thank you Carlos, I appreciate you reading it all! That is where the subtleties come in. That is awesome Jason, thank you so much for reading and tuning into that podcast. These tips can be said all across the board, remember your website is only a gateway, it should not be a stopping point. We turned this into an opportunity by taking the following steps: It is not always possible to change a weakness or threat into an opportunity. Amazing article Clay. Convert this into a positive characteristic by adding a feature to the website that negates the negative characteristic. I know there are tons of articles on that, yet many of us tend to forget importance of a small things. That is an excellent bounce rate, but what is your unique visitors count? I needed to reduce the amount of images drastically and merge them into one section entitled Portfolio. I decided to heed the advice, and begin the exhausting project of analyzing every single one of my images, judging the lighting, composition, processing and subject matter. Positive attributes are the ones where the website helped customers solve their problems and get them to a solution and negative are the ones where something stood in their way. I find it a real encouragement to continue building my own. What if my bounce rate is 0.32% and user spent about 2 minutes on my website is that a bad thing? For example: Users want clear feature comparisons (which none of your competitors offer). The fact there is an existing web team already in place. But that is not enough. There are two completed Website SWOT Analysis examples that you can use as guides: one for a B2B website and one for a B2C website. You can unsubscribe in one click, and I will never share your email address. That is obviously going to play a role, because of my role for Fstoppers and my brands, I see a lot of traffic. If you are shooting commercial assignments a great tool is to use blinkbid.com to help you estimate they have a "bid consultant calculator" that really helps with trying to figure out what market rates are. Pay special attention to anything that stands in the way of users completing their goals in the Customer Journey. I recommend setting SMART website objectives (and also looking at some website goal examples). That is why it is beneficial to weight elements, so you get a sense of how strong each entry is. Both websites may have a particular feature or characteristic, but that characteristic is executed better on the competitions website. But, that doesnt necessarily mean you should promote that exploration on your website; know your market and clientele. Completely agreed. That said, it is worth working through notes after a discovery phase, assigning elements to each of the four quadrants. buffett warren Good to know you'll put these tips into use, look forward to seeing some web growth! Listen to this post and subscribe using Apple Podcasts, Google Play, Spotify or RSS. He serves on the Forbes Technology Council and was the ninth professional in the world to be awarded Master in User Experience. Wolfram & Hart does not just focus on litigation; they will also lobby the government to change laws. Melbourne, VIC 3000 Im not saying delete all your lifes work, but really take into consideration your clientele and the attention span of todays world. There is little strategy behind the website. Thanks for reading! I've got some really good feedback about my new website but there is honestly still so many things to enhance and this article gave some good points which I will definitely take advantage of! great article! From this point, you can start working towards reducing the impact of the negative effects and capitalizing on your strengths and opportunities. I currently do have way too images too and plan on gutting a ton of it on my rebuilt website I am currently rebuilding. The lack of a content specialist within the web team. With our website SWOT analysis in hand, we need to address the weaknesses and threats identified. You are also avoiding a potential conversation to connect with a future client. All the while pursuing my not-so-hidden agenda. What happens if you apply it to a company like our fictional law firm? Download the Website SWOT Analysis Template we use here at Intechnic along with some helpful B2B and B2C Examples: hbspt.cta._relativeUrls=true;hbspt.cta.load(439788, '50654612-4ae0-4bc7-8b60-58ce435ae8eb', {"useNewLoader":"true","region":"na1"}); Congratulations, you have successfully completed a SWOT Analysis of your website. However, you may have fewer weaknesses but they could be so serious that it overwhelms the long list of strengths. That said, a website SWOT analysis can be a valuable tool in establishing what your next steps should be in evolving your digital strategy. Building F, Suite F-125 Thus, the characteristics listed under strengths and weaknesses should be a part of the website now and should not contain any external factors affecting the website. Thanks my man! I still have trouble understanding how a photographer can operate a business without a proper identity, which should be first and foremost. So many photographers have trouble with selection and purging. The internal environment is broken down into two categoriesstrengths and weaknesses. Your SWOT Analysis gives an objective view of what characteristics and factors are affecting the website. Also I am humbled by your inclusion of my website. Some points related to digital (e.g. But, lets look at what a typical online SWOT analysis might cover. Simplify the user experience and make sure its stupidly simple. If a characteristic is outdated or is inadequate for its function, it can be considered a weakness. Civic Opera Building We will identify the strengths and weaknesses within your website (the internal environment) and the opportunities and threats your website faces (the external environment). By having a "ballpark" price on my site, I'm immediately backing myself in a corner and its simply bad business for myself. After two months, my bounce ratereduced to 30% and theaveragetimeon my website had increased by a minute. Thanks for this insight! Your points are extremely valid tho so I may have to consider taking my pricing down. There are some external opportunities that can be predicted, like expanding to new cities or countries. You may get a lot more nonsensical emails, but it could lead to more clientele in the end. Email: [emailprotected] Strengths are internal characteristics. After a much needed consultation and some personal research through Goggle AnalyticsI learned that the average time on my website was under three minutes and I had an average bounce rate of 72%. Traditionally, this analysis is used to identify key factors of a business value chain. At the same time, look for threats elements that are outside of your control that could cause trouble and prevent the website from reaching its business objectives. strengths). For what I do in the commercial market, every job varies and every client is different. That made it impossible to show users a price until they had given the site their postcode. teacher parent conference form strengths conferences concerns academic forms parents students teachers grade strength student report classroom general visit point I was happy to show off a few of my talented students! When they enter a postcode, and if the price is lower, we tell the user they have received a lower rate (making them happy). That can lead you to go away feeling buoyant about the state of the site. The poor websites across the entire sector. Here are some examples of common website strengths: Weaknesses are simply characteristics of a website that put you at a disadvantage or that can prevent you from reaching your business objectives. Telephone: +44 (0)7760 123 120, 2022 Boagworks VAT No. Amazing article, some really useful stuff there, things that I desperately need to put into practice! On this list should be ways in which your organization can improve performance and its competitive advantage in the market environment. Nowadays traffic from mobile devices is growing rapidly and you don't want to neglect those users:), Absolutely Martin, that's a very important aspect of a website! So, now more than ever its important to grab the viewer in seconds and have a simple, straight forward web experience that is easily navigated through all mediums including smartphones and tablets. That is where a website SWOT analysis can help. Social media is pretty toxic these days, which is why we have formed a a safe, friendly and relaxed place to hang out on Slack. If you shoot weddings, I think it would be acceptable to have a ball park pricing on your site. Portrait and Editorial Photographer, Clay Cook has learned the importance of going the extra mile, after a long, arduous run in the music business. Suite 2500 I know several fashion photographers that also shoot weddings, but they are completely separate brands. That will prevent you getting a too negative or positive view of the state of things. For example, Wolfram and Hart should minimise the risk of being sued by complying with privacy legislation. I see a lot of Adobe Flash, unnecessary drop down menus and buggy slideshows.