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", ecommerceDB.com, E-Commerce net sales of nike.com from 2014 to 2022 (in million US-Dollar) Statista, https://www.statista.com/forecasts/1218320/nike-revenue-development-ecommercedb (last visited July 30, 2022), E-Commerce net sales of nike.com from 2014 to 2022, Global: e-commerce revenue from 2017 to 2025, by segment, Global fashion e-commerce market size 2021-2025, Worldwide online fashion retail revenue 2021-2025, by segment, Online fashion retail revenue change worldwide 2019-2025, by segment, Fashion e-commerce users worldwide 2021-2025, by segment, Online fashion retail revenue worldwide 2019-2025, by region, Online fashion retail revenue worldwide 2022, by country, Fashion e-commerce revenue in Asia 2021-2025, Fashion e-commerce revenue in North America 2021-2025, Fashion e-commerce revenue in Europe 2021-2025, Fashion retail sales channel share worldwide 2022, by region, Fashion: top 5 online stores worldwide in 2021, by net sales, nike.com: E-Commerce net sales from 2014 to 2022, zara.com: E-Commerce net sales from 2014 to 2022, asos.com: E-Commerce net sales from 2014 to 2022, zalando.de: E-Commerce net sales from 2014 to 2022, International site traffic on top fashion websites in select countries worldwide 2021, Increase of site traffic on top fashion websites in select countries 2021, Global online fashion shopping cart abandonment rate 2021, by type, EU consumers who use mobile apps for online shopping purposes 2021, E-commerce penetration rate among active Gen Z users China in 2020, by platform, Global consumers reasons for not liking online shopping 2021, Global consumers reasons for returning clothes bought online 2021, Main online impulse purchases worldwide 2022, by gender, Fashion purchases of consumers in 2020 and 2023, by channel, Usage of online reviews to help with fashion purchases 2021, by country, Share of shoppers buying clothes online after store visit in Europe 2021, by country, Ranking: Top 5 URLs of Amazon.com, Inc., by first-party net sales in 2020, United States: Top 5 online payment methods 2020, United Kingdom: Top 10 Personal Care online stores, United States: Top 5 most used shipping methods 2020, Germany: Top 10 Food & Beverages online stores, United States: Top 5 Pharmacy online stores, Average CPC on search engines 2020, by country, Germany: Top 10 Personal Care online stores, United Kingdom: Top 10 Sports & Outdoor online stores, Germany: Top 10 Sports & Outdoor online stores, Traffic to health disinformation websites vs official health institutions 2019-2020, Global distribution of recovered plastic imports from the U.S. by country 2017/2018, Operating profit of Bioneer Corporation 2015-2021, Size of the global disposable tableware market 2016-2020, Forecast - global software industry revenue 2007-2011, E-Commerce net sales of nike.com from 2014 to 2022 (in million US-Dollar), Find your information in our database containing over 20,000 reports, Find a brief overview of all Outlooks here, Tools and Tutorials explained in our Media Centre, Immediate access to statistics, forecasts, reports and market outlooks, Detailed source and background information. E-Commerce net sales of nike.com from 2014 to 2022 (in million US-Dollar) [Graph]. Nike does disclose revenue from NIKE Direct in the MD&A, and that line of business was up in the last quarter, too. Cost basis and return based on previous market day close. Still, profit fell 4 per cent for the quarter to $1.4 billion on higher expenses and taxation. We want to hear from you. The Motley Fool owns shares of and recommends Nike, PayPal Holdings, and ServiceNow, Inc.. Data is a real-time snapshot *Data is delayed at least 15 minutes. *Average returns of all recommendations since inception. And it did just that. ", Nike, which has a market cap of $199.4 billion, has watched its shares rally more than 15% this year.. Loyalty membership is also hitting its stride: while the retailer focused on acquisition in quarters past, this quarter Nike reported 70% growth in repeat buying members. Now, the retailer is iterating on its digital experiences by investing in loyalty member targeting for sneaker drops and creating digitally-integrated brick-and-mortar, small-footprint stores. revenues fourweekmba attributable divisions The brand is starting to take what Donahue described as a season-less approach and avoiding heavy discount and promotionally even if the product reaches the market later than we expected.. Thats brought it closer to its customers, Donahoe said. Still, that was an improvement on the earlier period. ", For many retailers, not just Nike, e-commerce is fueling gains, even driving hiring. Sue Gove, an independent director on the Bed Bath & Beyonds board and chair of the board's Strategy Committee, has been appointed as the interim CEO. A shift from wholesale distribution to digital sales affects the company's margin profile as well. The shares climbed more than 5 per cent in after-hours trading. Indeed, Nike has been investing in digital shopping long before the pandemic, often as a first-mover in new technology. Digital sales grew by $1.1 billion in the most recent quarter (from $1.3 billion one year ago to $2.4 billion today), and if it werent for that e-commerce growth, total revenue for Nike would have declined from the year-ago period. commerce Our third quarter results demonstrate Nikes ability to navigate through volatility, while continuing to serve consumers directly and digitally, at scale, said Friend. Global Business and Financial News, Stock Quotes, and Market Data and Analysis. On Thursday, Nike announced 16% year-over-year growth in total revenue and 40% growth in North American digital sales. nike market worldwide footwear athletic 2009 revenue global stores statistic retail total statista population forecast statistics sales number industry 2022 John Donahoe took over the chief executive role at Nike in Jan. 2020. Meanwhile70% of running company On Holdings productions are in Vietnam. So we kept reading, and finally found this paragraph tucked away on Page 28: On a reported basis, NIKE Direct revenues represented approximately 40 percent of our total NIKE Brand revenues for the second quarter of fiscal 2021 compared to 33 percent for the second quarter of fiscal 2020. "Digital is fueling how we create the future of retail. The sportswear giant reported a faster pace of sales in its third quarter despite supply chain woes, surprising investors. Despite massive supply chain delays after factory closures in Indonesia and Vietnam, Nikes digital sales continue to drive overall revenue growth. nike data customer vulgaris nano unrivaled experiences wsj source Please see our privacy policy for more information. Nikes strong results this quarter show that our consumer direct acceleration strategy is working, as we invest to achieve our growth opportunities, said Nike CEO John Donahoe in a statement. nike advertising marketing social revenue expenditure digital spend strategy data budget expenditures spending successful less kantar source vs seriously ad Enter your email to stay updated with newsletters, event invites & promotions via email from Vogue Business. New, Insights into the worlds most important health markets, Figures and insights about the advertising and media world, Everything you need to know about the industry development. As a Premium user you get access to the detailed source references and background information about this statistic. But it has already exceeded that. Was that part of Nikes strategy? Consumers are hungry for home-gym accessories and sweat-wicking clothing during the pandemic. Nike or Lululemon Athletica: Which Stock Is a Screaming Buy Right Now? "E-commerce Net Sales of Nike.Com from 2014 to 2022 (in Million Us-dollar). The company's priorities are its three pillars: sparkling water, energy and sports drinks, along with ready-to-drink coffee. [And] Nike has embraced the structural shift of consumer shopping habits from traditional brick-and-mortar to digital and will, in our view, continue to capitalize on this shift. nike bet paying gigantic already cup caption headed opportunities commerce higher nike why trefis The e-commerce market encompasses the sale of physical goods via a digital channel to a private end user (B2C). ecommerceDB.com. American multinational sport clothing brand Nike store seen in Hong Kong. He brought with him an impressive resume and deep understanding of what it takes to create a successful digital offering. Businesses had to engage in some deft footwork last year to retool their operations amid the disruptions of coronavirus. financials cagr Friend said annual sales will increase by mid-single digits over last year, but declined to provide further guidance, given the latest Covid lockdowns. Stock Advisor list price is $199 per year. Show publisher information facts. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. First we looked at Nikes segment disclosures. After years of struggling, Mattels attempt to turn the business around seems to be bearing fruit. Leading fashion e-commerce companies worldwide 2021, by market cap, Leading fashion e-commerce companies worldwide 2020-2022, by EV/EBITDA, Leading fashion e-commerce companies worldwide 2019-2021, by CAGR, Leading fashion and apparel websites worldwide 2022, based on visit share. Nike said its women's apparel sales were up almost 200% during the latest quarter., But as more sales move online and out of wholesale channels, Nike is finding a way to make those digital sales more profitable a feat that many in retail grapple with. As management itself says, digital sales growth more than offset any physical store sales declines. If you are an admin, please authenticate by logging in again. Facebook: number of monthly active users worldwide 2008-2022, Smartphone market share worldwide by vendor 2009-2022, Number of apps available in leading app stores Q1 2022, Profit from additional features with an Employee Account. Join Over 1 Million Premium Members And Get More In-Depth Stock Guidance and Research, Copyright, Trademark and Patent Information. Lululemon has said that 20% of its second-half 2021 inventory is delayed because of factory closures in Vietnam. Nike (NKE 2.40%) had an eventful 2020 as the pandemic forced its shops and wholesale partners to close their doors. Volatility profiles based on trailing-three-year calculations of the standard deviation of service investment returns. The Motley Fool recommends eBay and recommends the following options: long January 2022 $75.0 calls on PayPal Holdings. Chart. The sneaker giant filed its most recent quarterly report on Jan. 5, and all the important numbers on the income statement looked good. Given how Nike outperformed many of its competitors during the pandemic, Donahoe seemed to handle his tumultuous first year quite well. Who's Ready for a $192 Per Month Increase to Their Social Security Check? We did, however, notice this item in the narrative discussion that preceded the table disclosures: The Company's NIKE Direct operations are managed within each NIKE Brand geographic operating segment.. However, strict Covid-19 regulations in Vietnam where half of Nikes footwear is currently manufactured took their toll this quarter, and mean that future stockout strain is likely for the holiday season. Calculated by average return of all stock recommendations since inception of the Stock Advisor service in February of 2002. In, ecommerceDB.com. Should Growth Investors "Just Do It" and Buy Nike Stock? September 21, 2021. Except, the $4.31 billion in that line item still combines both e-commerce and company-owned stores. Not every company has the ubiquitous brand, deep pockets, and strong leadership Nike possesses, but most importantly, the global powerhouse leveraged those advantages to prioritize e-commerce and come out ahead in the past year. Try our enhanced Excel Add-in. Lululemonannounced late Tuesdayit plans to resume its stock buyback program, which had previously been halted because of the pandemic. Its since closed the gap on losses in China, which fell as much as 25 per cent last year, and returned to growth in other Asia-Pacific regions and Latin America. Today, were in a stronger position relative to our competition than we were prior to the pandemic, said Nike President and CEO John Donahoe. Please create an employee account to be able to mark statistics as favorites. Budrul Chukrut | SOPA Images | Getty Images, Outlook for Nike positive, with less competition out of pandemic: Analyst, Nike's digital sales soared 82% during the fiscal first quarter, Even as most of its stores were reopened, Nike's digital sales soared 82% during the fiscal first quarter., The company is on track to have its digital sales represent 50% of total revenue in coming years., Nike said its online sales are more profitable than sales in wholesale channels, like department stores., "Digital is fueling how we create the future of retail," CEO John Donahoe said.. Nike is focusing on direct-to-consumer sales, cutting wholesale accounts and investing more in its own stores, sites and apps. ", "Nike's digitaltransformationstrategyisnoteasilyreplicated," he added. Join us at the Modern Retail DTC Summit, where well dive deep into what it means to be a DTC brand, speaking with leaders in the space about how their business models have shifted and what theyre focusing on now. Before the pandemic, said Donahoe, it would have taken approximately 40 days to move product from Asia to North America. This quarter, shipping times worsened to 80 days, or double the brands average. Accessed July 30, 2022. https://www.statista.com/forecasts/1218320/nike-revenue-development-ecommercedb, ecommerceDB.com. Nike has also spent time and money in the metaverse, rolling out Nikeland, a digital world on Roblox, and acquiring digital fashion marketplace RTFKT to create Nike Virtual Studios, with which it plans to build Web3 products and experiences, said Donahoe. Marketplace demand continues to significantly exceed available inventory supply.. Founded in 1993 by brothers Tom and David Gardner, The Motley Fool helps millions of people attain financial freedom through our website, podcasts, books, newspaper column, radio show, and premium investing services. Nike [is trying] to future proof their brand.. In response, the Nike team is moving production away from Vietnam to Indonesia and China and leveraging airfreight when possible. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Everything you need to know about Consumer Goods, Identify market potentials of the digital future, Insights into the world's most important technology markets, Health Market Outlook Expenses for shipping and handling returns tend to weigh on total sales, driving profits lower., CFO Matt Friend said Nike typically earns roughly 10 more points toward its gross margins on digital revenue versus wholesale revenue, finding customers on its website are more loyal, allowing Nike to lower customer acquisition costs and increase its return on ad spending., "Whilewewillneedtocontinueinvestmentstoexpanddigitalfulfillmentcapacity,wecanimproveoperationalefficiency throughpredictivemodelingtools,data-drivenmemberpersonalizationandinventorystaging," he said., Nike's net income during the latest period ended Aug. 31 grew to $1.52 billion, or 95 cents per share, from $1.37 billion, or 86 cents per share, a year earlier. As a Premium user you get access to background information and details about the release of this statistic. For example, he can take his cloud computing know-how from ServiceNow, his payments expertise from PayPal, and his marketplace prowess from eBay to drive success for the sports apparel company. Why? As soon as this statistic is updated, you will immediately be notified via e-mail. Digital sales were $2.4 billion for the second quarter of fiscal 2021 compared to $1.3 billion for the second quarter of fiscal 2020. Calculated by Time-Weighted Return since 2002. Currently, you are using a shared account. In the company's most recent quarter (ended Feb. 28), total sales rose 3% year over year. d2c sales revenues nike comprise total third its consumer direct nikes